Media Literacy, Social Media

Media Literacy and Suicide?

As consumers of media, it is our responsibility to hold the media accountable for the messages they produce.

In addition, producers are responsible for managing perception by showing awareness about the relative impact of their content. Now more than ever, the social awareness periscope should be raised and leveled at the media (and today in particular, news media).

Bridgend (South Wales), has been in focus for nearly a year for the news media — and more recently due to the latest suicide by one of the town’s youth, (the number of suicides in Bridgend for the past 12 to 13 months is now 17). These tragic deaths were believed to be linked to an internet suicide cult, possibly through exposure to social media sites such as Bebo, but, Welsh police are now ruling out an internet death pact.

The town of Bridgend has suffered an epic loss of life in a relatively short amount of time, and (understandably), many want to know who is responsible.

Parents and police have blamed the media, leveling charges that continued news media coverage of the suicides has sensationalized death — leaving many to inquire should the media stop reporting the suicides?

There is no question that news media coverage of incidents (like suicide) can have a significant impact on those who consume it. In fact, the University of Oxford Centre for Suicide Research (CSR), as mentioned in the previous link, published a 12-page report on Suicide and the Media: Pitfalls and Prevention, following a seminar organized by the Reuters Foundation. The document itself provides evidence of increased suicide after news media reports as well as fictional suicides (film and television).

In addition to the media guidelines proposed by the CSR, consumers should arm themselves through a continued practice of media literacy. Given the sensationalist nature of suicide portrayed by the media, it is conceivable that (at least) some of the youths in Bridgend would have been able to challenge the embedded messages through discernment.

Similar to Sir Francis Bacon’s claim that Knowledge is Power, media literacy can be a powerful weapon against suicide. It would be ignorant, however, to assume that it is the only deterrent against the impact of how suicide is portrayed in the media.

There will be times when even the most informed individual will choose to make the ultimate decision and take their own life. Failure (by the media) to follow preventative guidelines encompassing the depiction of suicide is horribly neglectful. In fact, it would be fair to equate this type of omittance with being an accomplice to murder.

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